We are partnering with UN Women, to create a series of #GenerationEqualityMurals around the world calling for gender equality, following the Generation Equality Forum, a global gathering for gender equality, convened by UN Women and co-hosted by the governments of Mexico and France in 2021 that resulted in action plans to make gender equality a global reality. Artists: Adry del Rocio in Mexico City (March 2021), Lula Goce in Paris (June 2021) and Vinie Graffiti in New York City (September 2021) and now Alice Pasquini in London (June 2022).
The first mural, created by artist Adry Del Rocio during the Mexico Forum, was inspired by the hopes and dreams of the Mexican Youth, and the drive of the Civil Society to create a brighter future for all women. It is located one block away from the Mexican landmark of the Angel of the Independence in Mexico City, at Rio Lerma 154 Colonia Cuauhtémoc. The mural was made possible thanks to the generous support of Televisa Foundation and thanks to Hotel del Angel who donated their wall.
The second mural was created by Lula Goce to kick-off the
Paris Forum in the iconic Montmartre area. It insists on the activism and the necessary transmission amongst generations to empower women. It is located at 3 rue Caulaincourt in Paris. It was made possible thanks to the support of ManpowerGroup and the commitment of the City of Paris, on the wall of the Mercure & Ibis Montmartre (Accor Group) owned by Covivio.
The third mural was created by Vinie Graffiti in New York to close the the 2021 United Nations General Assembly. It is a tribute to intergenerational activism and to inspiring women, from all around the world, who paved the way to more equality. It is located at 200 East 44th street, 2 blocks from the United Nations. It was made possible thanks to the support of BNP Paribas, the commitment of the City of New York and thanks to Alchemy-ABR Investment Partners and Clarion Partners who offered their wall for this occasion.
The fourth mural created by Alice Pasquini in London, to mark the first year of implementation of the Generation Equality Plan, is currently going up on Johnson Gardens on Leather Lane. It was made possible thanks to the support of ManpowerGroup and thanks to Johnson Gardens who offered their wall for this occasion.
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Located in Mexico City’s Cuauhtémoc area, the mural is painted on the side of the Hotel del Angel – Av. Paseo de la Reforma – Juárez – Cuauhtémoc- 06500 Ciudad de México – CDMX – Mexico, a stone away from the statue of the angel de la independencia.
Located in Paris’s 18th Arrondissement neighborhood, the mural is painted on the Hotel Mercure of Montmartre – 3 Rue Caulaincourt – Paris 75018 – France, a stone away from Montmartre and its Sacre Coeur. Casino de Paris and Le Trianon are local cultural highlights, and some of the area’s notable landmarks include La Machine du Moulin Rouge and Place du Tertre.
By Metro: Place de Clichy Station is 3 minutes by foot and Blanche Station is 4 minutes.
By train: Paris-St-Lazare Station is at 16min walk
New York City
Located in New York’s Midtown area, the mural is painted a stone away from the United Nations, Grand Central Station and the Chrysler Building.